KW Young Professionals: Preparing Our Future Leaders

The Choice of A New Generation

KW Young Professionals (KWYP) is preparing the future leaders of Keller Williams to carry forth the company mission while preserving and strengthening its unique culture.

At Keller Williams, the best ideas come from the field. Associates have inspired such ground-breaking innovations as the real estate industry’s first lead-to-close transaction management suite (eEdge) and its first agent-branded search app.

Keller Williams attracts entrepreneurs – business leaders who are on the front lines of a constantly changing market. They know where the industry is headed. And they know what they need to thrive.

At Family Reunion 2013, a group of ambitious young associates got together for a social gathering and created a Facebook group page to stay connected when they returned home. A year later, they hosted an event to celebrate adding their 1,000th Facebook follower.

From left to right, Alex Frank, Melissa Krchnak, Holly Priestner, Kelly Henderson, Matthew Maier and Phillip Gazca

Today, what started as a Facebook group is a full-fledged Keller Williams division. KW Young Professionals is going far beyond social media to help members network, learn and succeed.

“KWYP is facilitating the growth of the next generation of real estate leaders,” said Phillip Gazca, a team leader with the Brazos Valley (Texas) market center. “We’re connecting members with industry leaders to ensure we stand on the shoulders of the giants who came before us.”

New members agree. “KWYP helps young agents succeed by providing an environment for networking, building referral business and learning directly from leaders like Mark Willis, Mary Tennant and Dianna Kokoszka,” said Kasia Olek, a Keller Williams associate in Tulsa, Okla. “It’s a mastermind set up for an age demographic. KWYP is a dynamic organization with leadership opportunities that inspire me to grow.”

Expanding Your Network
While social media has enhanced connectivity, it hasn’t replaced the value of in-person networking for building businesses and careers. Face-to- interactions allow associates to leverage their connections and seize new opportunities. Real estate, at its core, is a local business. Networking remains key to success.

Top Keller Williams associates are attracted to KWYP for the opportunity to expand their networks. “I joined KWYP for the networking potential among an energetic demographic,” said  2015 Suarez, a mega agent in Portland, Ore. “It’s also a great talent pool to connect with as we expand across the country and look for expansion partners.”

KWYP offers a range of activities to enhance networking, including members-only programming and events at Family Reunion and Mega Camp. KWYP is also launching a members-only online community and referral sharing network to facilitate exchanges among members.

Learning from the Best
Every Keller Williams associate under the age of 40 has the opportunity to join KWYP. Members who close $10 million or more a year and have committed to growth through KW MAPS Coaching are also invited to serve on the KWYP Leadership Council. Through surveys and focus groups, Keller Williams associates have made clear what they want: training, networking opportunities and access to great leaders. They want to learn from top performers and master the systems that are going to propel their businesses forward.

“The biggest advantage we have in KWYP is the willingness of agents to share their successes and failures,” said Tiffany Fykes, an associate in the Nashville Green Hills (Tenn.) market center. “Not only do we have Keller Williams executives making time for us every month, we have agents in the field sharing the scripts that are working, the books that are changing their mindsets and the buyer packets that are getting results. Moreover, the diversity of production of KWYP members means every agent has next-level agents in front of them willing to help and share what they know.”

“We learn from those who have businesses we want to grow into,” Suarez said. “There are young agents who may not be in high production yet, but have a fresh approach to the business. Reaching out to that group and really finding out what our members are working on, what they are creating and where they are succeeding is critical.”

KWYP members have access to monthly live webinars with Keller Williams executives and coaches. Recent participants have included Mark Willis, Mary Tennant and Dianna Kokoszka. KWYP also offers monthly videos featuring top-producing young professionals – agents like Lisa Archer, Tim Heyl and Ben Kinney. Additionally, KW MAPS Health and Wellness Coach Nina Rowan Heller talks each month with a young professional about the role wellness plays in peak performance.

“As a KWYP member, the fact that I am able to directly ask Mark, Mary or Dianna about their success habits, inquire about what books to read or discuss mindset is invaluable,” said Melissa Krchnak, a Keller Williams associate in Baltimore, Md.

With the assistance of Holly Priestner, KWRI’s community networking driver, KWYP has established five committees charged with developing programs and initiatives. The committees are chaired by the KWYP founders and focus on membership growth, current events, education and special events, technology and wellness.

“Keller Williams is committed to bringing the best education to associates,” said Alex Frank of the Houston Metropolitan (Texas) market center. “We will always stay ahead of the curve.”

Preparing for the Future
If there’s a common denominator among KWYP members, it’s a passion for positioning themselves and their team members to succeed.

“The average agent in our industry will continue to pay for leads because they haven’t learned to generate their own,” Suarez observed. “There is simultaneously a group of business owners who are making real estate a true career. They bring a business background and a tech edge to the industry like we haven’t seen before. Young professionals willing to ‘out-content’ and ‘out-campaign’ the average agent have a huge opportunity to take market share.”

KWYP is designed to be the community for these agents. “We’re meeting agents where they’re at, with proven strategies that matter,” said Kelly Henderson of Phoenix, Ariz.

Henderson is one of seven Keller Williams associates on REALTOR® Magazine’s 2015 “30 Under 30” finalist list. 

“When I attended the launch at Mega Camp and walked into a room where I could talk with agents like Lisa Archer, Rachel Adams and Jillene Snell – all of whom I respect and look up to as business women and as contributors to other agents’ growth – I knew immediately I wanted to be part of this organization,” Fykes said. “Not only did I see KWYP as an opportunity to learn from top agents and executives, but I also saw it as a chance to help others with what I’ve learned in my business.”

Matt Aitchison of the Roseville (Calif.) market center agreed. “You are the sum of the people you hang around,” he said. “There is no better group to be around than those who are pushing the industry forward.”

Click for more information about KW Young Professionals 

The KWLS Is Your Listing Service

By partnering with real estate portals like Zillow and Trulia from the very beginning, Keller Williams has been able to secure agreements that reinforce our core business values. We believe passionately that agents should be able to market your listings how you choose. We built the Keller Williams Listing System (KWLS) to give Keller Williams agents the power of choice – to choose if you want to syndicate your listings and decide how you want position yourself as the expert in your local market.

There has been a lot of discussion about listing syndication following recent developments with the major property portals and multiple listing services (MLSs).Here’s a primer on what the termination of ListHub’s syndication agreements with Trulia and Zillow mean for Keller Williams associates and your clients. To learn more, join Cary Sylvester, KW’s vice president of technology innovation and communication, for a free webinar on Friday, March 27, at 10 a.m. CDT.

Your listings: What you need to know now

If you choose to syndicate through the KWLS, your listings will continue to appear on Trulia and Zillow after ListHub’s listing syndication agreement terminates on April 7, 2015. Keller Williams has been working to set up a direct feed with Zillow Group to guarantee uninterrupted access to listings on both Trulia.com and Zillow.com. Agreements remain in place which honor My Listings, My Leads and prevent other agents from being featured on your listings. In most markets, the KWLS feed will trump other sources. Though rare, some MLSs in some markets trump all broker feeds, including the KW feed.

How does the KWLS work?

There are two ways that your listing can flow through syndication. If the KW Connector is available and your market center subscribes, your listing comes from the MLS through the KW Connector into the KWLS. Alternatively, you can directly enter your listing information into the KWLS. Once in the KWLS, you can import additional photos and expand on the listing description. The KWLS then syndicates to more than 300 sites through ListHub. As of April 7, 2015, the KWLS will also syndicate directly to Trulia and Zillow in addition to ListHub’s network of syndication partners.

If one of your listings appears on a syndication site and promotes another agent in conflict with the Keller Williams philosophy of My Listings, My Leads, email support@kw.com with the listing information. Just as there are multiple ways for your listing to flow through syndication, there are many potential causes of disconnect in the process. Our support team is here for you! They investigate every reported problem and will work to find a solution.

Why provide a mechanism for syndication?

We are often asked why we provide a mechanism for syndication at all. From the beginning, we wanted to take a stand and provide an avenue for our agents to take control of their listings. You wouldn’t allow another agent to put their sign in your yard, would you? If you don’t claim your listings, someone else will, so be sure to claim your free profile! You don’t have to pay for anything on the syndication sites in order to take advantage of My Listings, My Leads. If you do choose to pay for an upgraded subscription, just be sure to measure and track your return on investment to make sure you’re making money from the money that you spend.

Back to business! 

We know you didn’t get into real estate to focus on the business of syndication. That’s why we’re here – to protect your listings and ensure that you decide how you market your listings. Now get back to the business of selling homes; we’ve got your back!

The 1 Thing Book Tour Coming to Salt Lake City June 25th!

REALTOR® Magazine’s 30 Under 30 Finalists Announced – Seven KW Associates on the List!

REALTOR® Magazine announced the finalists to its annual “30 Under 30” list. Out of the 50 talented agents featured on the list, seven are with Keller Williams.

Voting is now open for the Web Choice Winner and they need your help to win! Visit the REALTOR® “30 Under 30” finalists page or click on their names below to vote!

Congratulations to all of our finalists!

AMY CAMPBELL

Campbell is the Managing Broker and Director of Compliance for Keller Williams Milwaukee North Shore, which is a new and rapidly growing market center. She received her real estate license in 2012 and joined Keller Williams in January 2014. In a short period of time, Campbell has become an expert at real estate contracts and enjoys training and helping the agents in her office through tough transactions.  Outside of her career, Campbell enjoys traveling and spending time with her family and friends. She is thrilled to be a 30 Under 30 Finalist.

DIEGO ESPINOZA

Diego Daniel Espinoza-Martinez has been with Keller Williams since receiving his license at the age of 21. He has closed over one hundred sides every full year in real estate, making him the youngest to achieve this feat in his area. In 2014, he closed $16 million and 118 sides. Espinoza grew up in Visalia, Calif., and with the love and support of his family has created a very successful real estate business. Not only is Espinoza dedicated to his business, he is an inspiration and role model for his younger siblings.

SARIA FINKELSTEIN

Finkelstein comes from a long line of real estate professionals that spans three generations; success in the real estate industry is in her blood. She brings an honest and direct approach to her clients, and is willing to do everything to guarantee client satisfaction. Finkelstein was a key player in the implementation of the Team Leadership Council (TLC) for the Laurie Finkelstein Reader Team (LFR Team). In 2013 and 2014, she was the top buyer specialist in earned income. Finkelstein is a member of KW Young Professionals and KW Luxury Homes.

KELLY HENDERSON

Henderson started her career as Rookie of the Year for her market center, and has grown significantly through KW MAPS Coaching. In addition to selling real estate, she serves on numerous advisory boards, committees and executive councils. Most notably she was selected as the Scottsdale Area Association of REALTORS® 2013 Emerging Realtor of the Year, and is a founding member of  KW Young Professionals (#kwYP). This year, Kelly intends to hire her first buyers agent and has a team goal of $19 million in volume.

SALIQ KHAWAR

Khawar, a first generation Pakistani-American, knew at a young age that he wanted to pursue a career in real estate. Khawar says that in Pakistan, it is often difficult if not impossible for an average person to purchase a home. When he moved to the U.S., he realized the opportunity in real estate and wanted to help his family build their very own American dream. Khawar is a member of The Leo Pareja Team in Ashburn, Va. He focuses on streamlining all aspects of the buying and selling process with technology.

PETER LUTTS

At 26 years of age Peter is a top producing rookie agent at Keller Williams in Beverly, Mass., and the North Shore Association of REALTORS® 2014 Rookie of the Year.  A graduate of Salem State University, he has closed multi-million dollar transactions and has already built a loyal client-based business with builders and investors. Lutts enjoys church and coaching youth basketball locally as well as the outdoors, fishing and hiking. He became interested in real estate when he purchased his first property at 24 years old.

SARAH POMERLEAU

Pomerleau is the co-founder of The Pomerleau Team, one of Minnesota’s top real estate teams. She began working in the real estate business in 2008 while finishing her Bachelor of Science degree in biology at the University of St. Thomas. During her years with the company, she has helped to maintain The Pomerleau Team in the top 1% of all real estate professionals nationwide and currently serves as a team leader. Pomerleau’s role on her team is to focus on constantly lead-generating talent.

Cold Calling Tips That Pay Big

In an ever-connected world where technology, devices, apps and gadgets dominate our daily activities, Jeff Glover and his team in Detroit are focusing on the fundamental tasks of cold calling and telephone prospecting to build and grow Michigan’s top-producing real estate team.

Why not embrace hot new technologies? For Glover, the answer is simple. “The lower tech approach is working for us,” he says. “Persistence really does pay off. The more prospective clients you contact, the more sales you make.”

It’s not that Glover and his team shun technology. With so many outbound calls made daily, they use REDX and Mojo to power-dial and auto-dial so that they can decrease their downtime and increase their productivity.

On track to close 850 transactions in 2014, Glover’s success shows that the seemingly antiquated cold call is alive and well. In an interview with OutFront, Glover shares tips, tactics and insights he has learned along the line to multimillion dollar success.

OutFront: What traditional prospecting tactics do you use regularly?

Glover: Asking a series of questions is a thoughtful way to get the potential client to think about his or her situation. For expireds, assuming they are not going back with the agent who did not get the job done, I like to ask, “When do you plan on interviewing an agent?”

OutFront: How many times do you try to reach a person before you close the lead?

Glover: We call several times a day for several days. The prospecting team tries repeatedly between 8 a.m. and 8 p.m. daily.

OutFront: There must be a magic hour for prospecting. What day and time have you found to be most successful?

Glover: We did a study where we had a team member call from 8 a.m. to 9 p.m. He called one number right after another. We fed him breakfast, lunch and dinner, and he called nonstop for 13 hours. While the amount of contacts varied per hour, no hour was better than another and every hour generated one appointment or one lead. So, contrary to the conventional wisdom that mealtimes may be the best times to make a connection, those times fared no better than midday or midafternoon.

OutFront: Do you follow up phone calls with a mailing or email?

Glover: If we don’t get an answer after several days, we drop a letter in the mail. It has a customized cover, with a detailed plan of action showcasing all that we are doing to sell homes.

 Glover’s Cold Calling Tips

For Sale by Owner: Call on Mondays

OutFront: How do you find the FSBOs that you call?

Glover: REDX and Mojo automatically pull them in. We also comb through Craigslist and Zillow daily.

OutFront: What challenges do you encounter with FSBOs?

Glover: One thing we know about FSBOS is they are not as immediate as some of our other target markets. Most owners really do think they can do it on their own, so we find them listing at about four weeks after they have tried a while.

OutFront: How do you persuade them to list with you if they are convinced they can get their home sold on their own?

Glover: We don’t stop calling them. And we always call on Mondays after they have probably had a weekend of low or no traffic through the home. We call for three, four, five or more Mondays until they are ready to let us help them.

Expired Listings: Call Immediately

OutFront: What is the main reason a listing will expire?

Glover: It is always because the price is too high. We are big on being blunt with prospective clients about what the market can bear.

OutFront: How soon after the expiration do they list again with another agent?

Glover: They are usually looking to do something immediately, so typically within a week.

OutFront: What is your success rate with converting expireds?

Glover: About 80 percent. The success is higher because we might be the second or third agent to get the listing.

Just Listed/Just Sold: Call Neighbors

OutFront: What response do you get from neighbors when you contact them about just listed or just sold homes?

Glover: We’ve learned that we have to have about 30 conversations to get a lead. It is a numbers game and you have to talk to a lot of people about what just sold or listed in the area before you get a single lead. This is a tougher category than the others. Sold properties definitely create more excitement, because others wonder if now might be a good time for them to sell too. And it’s perfectly fine to call homeowners in close proximity to recently sold homes – even if you didn’t sell them!

Rejection: Fail Forward

OutFront: Even though you have been cold calling successfully for many years, rejection still has to sting. Can you offer advice for dealing with direct rejection?

Glover: People think you have to dissect the script. It’s not true. After you have studied a script, just pick up the phone. You are going to make mistakes. You are going to stumble through phone calls. Keep picking up the phone. As Gary Keller teaches us, “When you fail, fail forward.” Learn from your mistake and dial another number. Every day you get better than the day before. Little by little, month by month, you become good at talking to strangers. It’s a great idea to role-play with other agents, but there’s no better practice than live practice. It is a lot harder on the phone with a real potential client than it is with an agent. Pick up the phone. Make the call.

Wellness Day is April 10, 2015. What Are Your Goals?

Last year, Keller Williams launched an annual day of celebration and commitment to wellness. Thanks to the passion and initiative of KW Wellness Ambassadors, market centers coordinated their own health and wellness events in locations ranging from Oklahoma City to Fort Mill, S.C., to Florida’s Treasure Coast. This year, we hope to have every market center participate!

Download Your Wellness Day Flyer

Get Inspired!

Ken Wimberly, KW Commercial associate in the Arlington (Texas) market center,  is not only passionate about his business, he is passionate about health and wellness.

Ken Wimberly

In the summer of 2012, Ken made a commitment to turn his health around. He was at the heaviest weight he had ever been in his life and began experiencing relentless migraines. He became very serious about attacking the problem. “I started by setting a weight loss goal and being purposeful about tracking everything I ate. Every single item I ate or drank was logged into an app on my phone. I knew my daily calorie allocation and knew that I could earn additional calories with daily exercise. The first 90 days of the plan I exercised every single day. I committed to at least 30 minutes per day of strenuous cardio. Usually that consisted of the elliptical machine or running on the treadmill,” Wimberly said. He also began participating in the Tough Mudder events and to date, he has run four events.

Wimberly continues to make wellness a part of his daily life and is still committed to regular exercise and nutritious eating.  “What I have learned through this journey of business, finance, and fitness is that anything is possible,” Wimberly said.

Click here to read more about Ken Wimberly’s amazing success journey.

Keller Williams Worldwide Expansion Continues

“It’s been a huge year for our regions outside of North America,” Keller Williams CEO Chris Heller said at the company’s annual Family Reunion gathering in Orlando. “The number of market centers has more than doubled and our associate count has more than tripled.”

Heller welcomed more than 300 guests from two dozen countries, including the newest additions to the Keller Williams family, KW Espana and KW Costa Rica.

KW Espana celebrates joining Keller Williams

Keller Williams started expanding beyond North America in 2012, and has awarded regions covering dozens of countries, including Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey and the Turkish Republic of Northern Cyprus, the UK and Vietnam. The company recently became the world’s largest real estate franchise by agent count and is on its way to becoming the worldwide leader in closed transactions and sales volume.

During the State of the Company presentation, Heller highlighted several major achievements from the past year. “At Mega Camp, we introduced KW Portugal,” he said. “They were already one of the largest and most successful real estate offices in all of Europe … and they’ve gotten even bigger since joining our family. In just five months of operations, they’ve increased their associate count from 70 to 120. And they’re in the process of launching six new market centers, which will grow their agent count above 300!”

KW Turkey and the Turkish Republic of Northern Cyprus has launched eight market centers and grown to 230 agents in the past year. And the KW Southern Africa team added a net gain of more than 100 associates in 2014, increasing their agent count to more than 450. “Our worldwide regions are growing strong,” Heller said.

KW Espana will be led by Leonardo Cromstedt. “What attracted us to Keller Williams is the company’s culture,” Cromstedt said. “We are honored to promote and represent Keller Williams in Spain because the company’s values perfectly match our personal values. The Keller Williams models and systems are designed to help agents develop their careers with the most advanced real estate training, coaching at the highest level and leading-edge technology – all of which are orchestrated to achieve maximum productivity. Keller Williams offices are true centers of training and coaching to serve agents who want to be the best in their local market.”

Allen Lungo will lead the first Keller Williams region in Central America. “Over the past six years, I’ve talked with hundreds of Keller Williams agents and all of them have said it is the best company with which they have ever worked and they could never imagine leaving it,” Lungo said. “I am convinced it is the right choice for me, our real estate company and Costa Rica.”

“We are constantly looking for the right business leaders to share the Keller Williams mission, vision and culture around the world,” Heller said. “We are excited by the opportunity to work with Allen, Leonardo and their talented teams to help real estate professionals in Costa Rica and Spain grow their business and serve clients at the very highest level.”

KW Costa Rica

For more information about KW Espana, click here. 

To learn more about the KW Costa Rica leadership team, click  here. 

Generate More Leads for Free Workshop - Coming May 5th!

So You Want to Be a Millionaire Real Estate Agent?

Chip Parrish

Just spend five minutes with Chip Parrish of the Denver Central (Colo.) market center and you will be inspired. Chip joined Keller Williams a little over a year ago and in his first full year he earned close to $500,000 GCI (a 72 percent increase over 2013).

How did he do it?

Chip says he has read Gary Keller’s The Millionaire Real Estate Agent (MREA) multiple times and continues to read it every day at lunch. Additionally, he is in his fourth session of BOLD in 13 months. But for Chip, his success goes beyond committing to the Keller Williams systems and models. It is also about developing the habit of lead generating every day as well as running a business like a business. “I suit-up and show-up every day. I am in the office from 6am-4pm working hard at lead generation. When you run your business like a business, you set it up for success,” Parrish said. He also makes prayer a daily activity and keeps his faith an active part of his business. He says that all of his dreams and visions won’t be achieved or sustained unless he masters every step. That is exactly what he is working on.

What is The Millionaire Real Estate Agent (MREA) and how can you make it work for you?

The Millionaire Real Estate Agent (MREA) is a roadmap to success that contains four models for running a successful real estate business: the economic model, the lead generation model, the budget model and the organizational model. It’s really easy honestly; just read the book and follow what it says. There is no guess work involved.

Chris Suarez

The important thing to note is that these are models and not a menu. For example, you may discover  you want to do X, but not Y. Chris Suarez, a top Keller Williams agent in Portland, Ore., cautions this is simply not an option if you want to be successful. “You must dive in and begin implementing one model at a time, with the trust that what has worked for the best in the industry will also work for you,” Suarez said.

To read more details about the models and how to make them work for you, click here. And to really get into it, read The Millionaire Real Estate Agent (MREA).

Hiring the Perfect Real Estate Assistant – One Who Stands Out in the Crowd

Are you running your business or is your business running you? If you feel like your business is running you then it is time to get serious about implementing systems and hiring an assistant. But not just any assistant; one who stands out in the crowd.

Hiring a real estate assistant can free up your time for the work you want to be doing—selling.

CLICK TO TWEET

You Know You Need an Assistant But Don’t Know Where to Begin Hiring

In the KW MAPS Group Coaching course The Perfect Real Estate Agent 101, coach Monica Reynolds provides agents with the tools to take their business from E to P.  Some of these business-enhancing tools include customer service scripts that ensure repeat customers and referrals, checklists for 75 critical activities and more than 50 excellent customer service letters.

As for what you need to confidently hire the perfect assistant, Reynolds has a complete office procedures manual, detailed job descriptions with proven work schedules and an office manual you build over the course of the class ensuring it fits the unique needs of you and your growing team.

Monica Reynolds

When it comes to teaching The Perfect Real Estate Assistant, no one is more qualified than Reynolds. In her 25 years of coaching, she’s trained more than 100,000 assistants. And she is not teaching theory, she is teaching from proven experience. As a real estate agent herself and the leader of one of the top-producing real estate teams in the United States, Reynolds has gained a wealth of experience in what does and doesn’t work in the office and puts that knowledge into practice for the course. “I’m in the field every day,” she says. “I take listings and run a team. This isn’t theory. If it doesn’t work, I don’t talk about it. I have the best systems out there.”

“What this course does is create systems for duplicable and scalable business plans,” Reynolds says. “Some agents are afraid to make their first hire because they don’t know how to delegate. This course affords them that experience. No other training course out there has 450 pages of an office polices and procedures manual that’s duplicable and scalable. KW MAPS Coaching has the only course for real estate assistants that makes sense.”

“The job description of a great real estate agent is to lead generate, follow-up, go on appointments, write contracts and negotiate,” she says. “It’s not in the job description of a great sales person that they are excellent at paperwork or meticulous with files or available to pick up the phone between 8 a.m. and 5 p.m. Sales people have nothing to do with running an office well. I’m not detailed and organized, but I demand that in my office, so I hire people to support that side of it so I can do what I need to do, which is sell. This course frees assistants to take on the leadership role of running the office.”

The group setting of the course allows for assistants and team members to learn from each other during the training calls.

“Everybody comes together and shares,” Reynolds says. “The group setting really encourages assistants to build self-esteem and take leadership. They hear other assistants doing things and also hear that they have the same challenges. It shows them ‘I’m not the only island out there.’ They feel a sense of community, which is what I hear over and over again. Also, in the group call, you can hear from some of the really confident assistants and learn how they developed, which provides a road map for confidence and self-esteem.”

You Hired the Perfect Assistant But Don’t Know How to Train Them

Reynolds’ reputation has inspired coaching client Devin Doherty to take the course multiple times. “Monica is an amazing coach,” he says. “She’s passionate about what she does and super concise. She’s been training assistants for so long that you’re getting best-of-the-best training.” In addition to taking the course himself, Doherty finds group coaching to be the perfect opportunity for assistants to take charge.

“The fact is that sales people aren’t necessarily great at training admins,” he says. “What I elect to do is leverage out my time through group coaching and put my assistants on it because it helps them understand exactly what a top real estate team should look like from an assistant perspective. It puts them in the driver’s seat of a high-expectation, high-return results environment very quickly. We’ve seen our assistants get up to speed very quickly in moving from just getting started to profitability.”

You Have a Team in Place But Want to Work on Inpiring and Motivating Them

In the KW MAPS Group Coaching course The Perfect Real Estate Assistant 201, Reynolds  dives deep into office policies and procedures that are proven to create an irreplaceable team. In addition to collaboration with elite assistants from around the globe, the 18-weeek group coaching program also works on the development of of organizational charts and accountability systems.

There is comfort in knowing that whether you are hiring your first assistant or empowering your existing team, you are not alone! KW Maps Coaching courses offer a friendly group setting over the phone where you can train with other agents seeking to the same opportunities to grow their business. You learn from their questions and you help them learn with your questions. Click to register for the upcoming The Perfect Real Estate Assistant 101 course or the The Perfect Real Estate Assistant 201course.