Alleviate the Stress of Social Media With the Right Tools

There are busier periods throughout the year, and for many, the holiday season falls into this category. Learning more about the latest social media tools now can give you a head start on this busy time and keep your marketing efforts on point. Here are several free tools to help you remain top of mind throughout the holiday season.

Finding Content

• LinkedIn Pulse for Mobile -- With over 300 million users worldwide and more than 130,000 original postspublished weekly, LinkedIn is an ideal spot for content curation. Enjoy the latest in industry news and trends, follow your favorite publications and monitor the activity of your professional network. Best of all, Pulse learns from your interaction with content and improves what you see moving forward.
• BuzzSumo -- Use BuzzSumo to run advanced content searches across all major social media channels. Search filters include time period, social network, content type, domain and author. Analyze content to determine what will best resonate with your audience.

Scheduling Content

• Buffer -- Don't have time to fine-tune your social media posting schedule? Let Buffer do it for you. You can easily add content from most applications or via email, and Buffer will schedule the posts automatically. Use their analytics to measure your results and adjust your strategy over time.
• CoSchedule -- According to CoSchedule, their process can save you up to 30 minutes and gain you up to 30 percent more traffic per post! Use it to learn which topics and networks provide the best ROI, and lay out all of your social media campaigns on one convenient calendar. Get the most bang for your buck by sharing content multiple times across networks.

Image Sourcing

• Pexels -- Pexels currently has over 3,500 free stock photos with at least 70 new, high-resolution images added weekly. Since all photos are licensed under the Creative Commons Zero (CC0) license, they're available for personal and commercial use without attribution.
• StockSnap -- Like Pexels, StockSnap only uses CC0-licensed photography. Hundreds of high-resolution photos are added each week, some of which are contributed by a select network of photographers.

These are just a few of the tools currently available to alleviate the stress of social media. What will you be doing to stay social with clients this holiday season?

Keller Williams is committed to using the latest technology to streamline and improve the real estate process for agents and clients alike. Contact us to learn more about how we can help you too.