In The Millionaire Real Estate Agent (MREA), Gary Keller broke the keys to being a successful real estate agent down into three Ls – leads, listings and leverage. Leads in the most traditional sense will probably make you think of cold-calls, conversions and closed transaction. Leads also encompasses another category – talented potential team members.
As Jay Papasan, co-author of MREA and vice president of publishing and executive editor, says, “If there is one thing I could encourage our agents to do, it would be to build the habit of consistently networking to find talent. Waiting for the moment of need will not work.”
What Papasan is talking about, of course, is lead generating for talent.
An easy way to do this is by tacking on the following simple networking script to every referral and networking call:
“I’m always on the hunt for talented people to add to our growing team. After all, we’ve grown 40 percent over the last year. Do you know of anyone who might be looking for such an opportunity?”
“I’m always on the hunt for talented people to add to our growing team. After all, we’ve grown 40 percent over the last year. Do you know of anyone who might be looking for such an opportunity?”
Networking is a numbers game, and the more referrals you receive of talented potential team members, the more choices you will have when it comes to building the best real estate team that you can.
Where should you start? Pinpoint three people in your business you’d like to network with who could improve your search for talented team members for your successful real estate team.
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