2013 was the year that Keller Williams conquered the real estate industry. Their agent-centric, education-based, technology-driven culture were all major components in their record-breaking year, during which they shattered their records for growth, productivity and profit gains. But while all of these elements were instrumental in their success, the number one distinction that fostered their progress was their unwavering commitment to people.
Communities are built around passion and purpose, not features and functions. Are you passionate about giving back to your community? Are you someone who focuses on helping your clients to make the best possible decisions about the home they will purchase rather than treating them like a lead with a commission attached to it? Keller Williams agents answer yes to both of these questions. Ultimately, your role as an agent or as a company is to implement your plan, delivering value without expecting anything in return, and providing a service that is better than merely useful.
One of the greatest feelings as an agent is helping a family find their dream home. Keller Williams agents approach these sales without dollar signs in their eyes, as opposed to most other real estate companies. A pivotal trait of KW agents is their ability to shift from short-term to long-term thinking. How would you treat this customer if you wanted to maintain a lifelong relationship with him or her? When you care for your customers as if they are family or friends, trust grows. So does their support and passion for your business.
Keller Williams agents are focused on delivering the best experience possible to not only their clients, but to their business family as well. As the largest real estate franchise in North America, Keller Williams employs over 90,000 agents from all over the world. With numbers that large, most people would feel lost in the shuffle. However, Keller Williams takes extensive measures to ensure this is not the case. Just last month, Keller Williams agents and team members gathered for “Family Reunion” where they networked and socialized, all while fostering their connections with everyone in their organization. How many massive organizations are there out there that not only nurture the relationships between employees, but cherish them as well? Keller Williams agents have taken this focus on relationships and people and carried it into their own personal business practice.
As Steve Jobs once put it, “Quality is more important than quantity. One home run is much better than two doubles.” Keller Williams agents know that it is vital for each transaction to not only meet, but exceed the customer’s expectations. While technology is a vital tool in real estate, Keller Williams agents know that it is essential to maintain their focus on what has alway mattered most: people.
No comments:
Post a Comment